Sunday, October 13, 2019
Creating Suspense in Edgar Allen Poes The Tell-Tale Heart Essay
Creating Suspense in Edgar Allen Poe's The Tell-Tale Heart In the gothic genre there are numerous techniques the author can use to add interest and suspense to a story, such as the choice of words, the time of day and pathetic fallacy, to name but a few. In the Tell Tale- Heart Poe uses psychosis, detail, and appeal to the reader to keep us on the edge of our seats. These are just some examples of what makes the story so thrilling. The story is written in the first person in the style of a confession, an example of this would be when the narrator says, ââ¬ËI foamed- I raved- I swore.ââ¬â¢ During the story the narrator is telling us of the terrible deed he has done, in the style of a confession. The reader feels that they are being allowed to find out something, but only they are being told, they feel that the story is exclusive to them. This creates a lot of tension throughout the play because the reader is feeling things that the narrator feels and is trying to fathom out what his next move will be. The very first word in the story creates a lot of the atmosphere because it is in capital letters and has an exclamation mark after it. This instantaneously awakens the reader and captures their interest. The word itself, ââ¬Ëtrue,ââ¬â¢ is also important because the narrator is replying to a question that the reader has supposedly asked before the story has even begun. This simple technique makes the reader want to read on, if only to find out what the question was. One of the first things the narrator says is ââ¬Ëbut why will you say Iââ¬â¢m mad?ââ¬â¢ It is an accusation that the reader is condemning him as mad. Of course Poe then goes on to prove that the narrator is mad through his feigned innocence: the more the narrato... ...ell- Tale Heartââ¬â¢ as well. The narrator believes that he can hear anything, and takes pride in this, almost as though it was a gift. However this ââ¬Ëgiftââ¬â¢ proves to be a major downfall, when the narrator starts hearing the old mans heart beating. It drives the narrator even more insane to the point where he confesses the murder to the police. In conclusion it appears that Poe uses many gothic styles throughout the story to increase tension. He uses punctuation, repetition, psychosis and imagery. This makes a very effect gothic story, and keeps the reader tense throughout. This is effective because as the pace of the story changes the reader feels differently towards characters. In fact not only does the pace of the story change but so does the actual nature of the narrator. He becomes unpredictable and irrational, creating a greater tension for the reader.
Saturday, October 12, 2019
Essay --
Energy is what makes the world go around. All of our technologies are designed and developed based on readily available resources, most common of which are fossil fuels. What happens when we run out? The technologies we so heavily rely on for generating food, shelter, and transportation will cease to function. Throughout this article, I will elucidate the importance of developing and implementing alternative energy sources, specifically those that are renewable, into everyday technologies, and the resulting positive and negative consequences that could follow . According to Professor Chris Rhodes and the latest B.P (British Petroleum) statistical review, the ââ¬Å"majority of energy used by humans on Earth is crude oil, accounting for 33% of our total, closely followed by coal at 30%. Natural gas follows at a close third place at 24%; nuclear and hydroelectric at 5-6% each; and the tiny fraction of our overall energy that comes from ââ¬Å"renewablesâ⬠, is just 1.6%.â⬠Based on his research, it can be concluded that we are reliant on fossil fuels for 87% of our total energy. A frightening percentage! Since we are currently reliant on fossil fuels for 87% of our energy supply, it is important that more money is invested into research and development of new renewable resources. Fossil fuels are nonrenewable. They WILL run out! Failure to implement renewable and sustainable sources of energy could lead to a national crisis. To give an idea of how fast we are using our oil, we have already passed peak oil production. A ââ¬Å"detailed assessment of more than 800 oil fields in the world, covering three-quarters of global reserves, has found that most of the biggest fields have already peaked and that the rate of decline in oil pro... ...ources is that they are ââ¬Å"too expensiveâ⬠. Their EROEI (energy returned on energy invested) is poor, resulting in loss of profits. Wind turbines, solar panels, and most other forms of alternate energy are very expensive and inefficient. Although this is true in some cases, there is a reason and solution for the problem. More funds must be dedicated to researching and improving these technologies. Nothing happens for free, and research is no exception. Without sufficient funds, these sources of clean energy will neither become more efficient or cost effective. Since every important aspect of society runs on fossil fuels, and fossil fuels will eventually run out, it is extremely important that we further develop and implement renewable energy into everyday processes. As our population increases, so will our energy demands. We must make changes before it is too late.
Friday, October 11, 2019
Mathematics in Cryptology
Cryptology is the procedure of writing by means of a variety of methods to keep messages secret and includes communications security and communications intelligence. The cryptologic (code making and code breaking) and intelligence services provide information to both tactical forces and Navy commanders. Shore-based intellect and cryptologic operations engage the compilation, handing out, analysis, and reporting of information from a lot of sources, from communications intelligence to human intelligence. This information is used to assess threats to the Navy and to the protection of the United States. Tactical intelligence, more often than not provided by ships, submarines, and aircraft, gives combat commanders indications and warning of impending opponent activity and assessments of ongoing hostile activity and capabilities.The start of the 21st century is a golden age for applications of mathematics in cryptology.à The early stages of this age can be traced to the work of Rejewsk i, Rozycki, and Zygalski on breaking mystery. Their employment was a breach in more than a few ways.à It made a marvelous realistic input to the conduct of Word War II.à At the same time, it represented a major increase in the sophistication of the mathematical tools that were used.à Ever since, mathematics has been playing a progressively more important role in cryptology.This has been the result of the dense relationships of mathematics, cryptology, and technology, relationships that have been developing for a long time. At the same time as codes and ciphers go back thousands of years, systematic study of them dates back only to the Renaissance.à Such study was stimulated by the rapid growth of written communications and the associated postal systems, as well as by the political fragmentation in Europe. In the 19th century, the electric telegraph provided an additional spur to the development of cryptology.The major impetus, despite the fact that, appears to have come with the appearance of radio communication at the beginning of the 20th century. This technical development led to growth of military, diplomatic, and commercial traffic that was open to non-intrusive interception by friend or foe alike.à The need to protect such traffic, from interception was obvious, and led to the search for improved codes and ciphers.à These, in turn, stimulated the development of cryptanalytic methods, which then led to development of better cryptosystems, in an endless cycle.à What systems were built has always depended on what was known about their security, and also on the technology that was available.Amid the two world wars, the need for encrypting and decrypting ever-greater volumes of information dependably and steadily, combined with the accessible electromechanical technology, led many cryptosystem designers towards rotor system.à Yet, as Rejewski, Rozycki, and Zygalski showed, the operations of rotor machines created enough regularities to enable effective cryptanalysis through mathematical techniques.à This was yet another instance of what Eugene Wigner has called the ââ¬Å"unreasonable effectiveness of mathematics,â⬠in which techniques developed for abstract purposes turn out to be surprisingly well-suited for real applications.The sophistication of mathematical techniques in cryptography continued increasing after World War II, when attention shifted to cryptosystems based on shift register sequences.à A quantum jump occurred in the 1970s, with the invention of public key cryptography. This invention was itself stimulated by technological developments, primarily the growth in information processing and transmission.à This growth was leading to explosive increases in the volume of electronic transactions, increases that show no signs of tapering off even today, a quarter century later.The large and assorted populations of users that were foreseen in developing civilian settings were leading to probl ems, such as key management and digital signatures that previously had not been as severe in smaller and more tightly controlled military and political communications.à At the same time, developments in technology were offering unprecedented possibilities for implementing complicated algorithms.à Mathematics again turned out to provide the tools that were used to meet the challenge.The public key schemes that were invented in the 1970s used primarily tools from classical number theory.à Yet as time went on, the range of applicable mathematics grew.à Technology continued improving, but in uneven ways.à For example, while general computing power of a personal computer grew explosively, there was also a proliferation of small, especially wireless devices, which continued to have stringent power and bandwidth limitations.à This put renewed emphasis on finding cryptosystems that were thrifty with both computation and transmission.At the same time, there was growth in th eoretical knowledge, which led to breaking of numerous systems, and required increases in key sizes of even well trusted schemes such as RSA. The outcome of the developments in technology and science is that today we are witnessing explosive growth in applications of sophisticated mathematics in cryptology.à This volume is a collection of both surveys and original research papers that illustrate well the interactions of public key cryptography and computational number theory.Some of the systems discussed here are based on algebra, others on lattices, yet others on combinatorial concepts.à There are also some number theoretic results that have not been applied to cryptography yet, but may be in the future.à The diversity of techniques and results in this volume does show that mathematics, even mathematics that was developed for its own sake, is helping solve important problems of our modern society.à At the same time, mathematics is drawing valuable inspiration from the p ractical problems that cryptology poses.The recent breakthrough discovery of public key cryptography has been one (but not the only) contributor to a dramatic increase in the sophistication and elegance of the mathematics used in cryptology. Coding theory enables the reliable transmission and storage of data. Thanks to coding theory, despite dramatic increases in the rates and volumes of bits transmitted and the number of bits stored in computers or household appliances, we are able to operate confidently under the assumption that every one of these bits is exactly what it is supposed to be. Often they are not, of course, and the errors would be catastrophic were it not for the superbly efficient detection and correction algorithms clever coding theorists have created.Although a number of incessant mathematics has been employed (notably, probability theory), the bulk of the mathematics involved is discrete mathematics. Nevertheless, in spite of the strong demonstration that cryptolo gy and coding theory provide, there is little understanding or recognition in the mainstream mathematics community of the importance of discrete mathematics to the information society. The core problems in applied mathematics after World War II (e.g., understanding shock waves) involved continuous mathematics, and the composition of most applied mathematics departments today reflects that legacy.The increasing role of discrete mathematics has affected even the bastions of the ââ¬Å"oldâ⬠applied mathematics, such as the aircraft manufacturers, where information systems that allow design engineers to work on a common electronic blueprint have had a dramatic effect on design cycles. In the meantime, mathematics departments seem insulated from the need to evolve their research program as they carry on providing service teaching of calculus to captive populations of engineering students.However, the needs of these students are changing. As mathematicians continue to work in narrow areas of specialization, they may be unaware of these trends and the appealing mathematical research topics that are most strongly connected to current needs arising from the explosion in information technology. Indeed, a great deal of important and interesting mathematics research is being done outside of mathematics departments. (This applies even to traditional applied mathematics, PDE's and the like, where, as just one example, modeling has been neglected.)In the history of cryptology and coding theory, mathematicians as well as mathematics have played an important role. Sometimes they have employed their considerable problem-solving skills in direct assaults on the problems, working so closely with engineers and computer scientists that it would be difficult to tell the subject matter origins apart. Sometimes mathematicians have formalized parts of the problem being worked, introducing new or classical mathematical frameworks to help understand and solve the problem.Sophistica ted theoretical treatments of these subjects (e.g., complexity theory in cryptology) have been very helpful in solving concrete problems. The probable for theory to have bottom-line impact seems even greater today. One panelist opined, ââ¬Å"This is a time that cries out for top academicians to join us in developing the theoretical foundations of the subject. We have lots of little results that seem to be part of a bigger pattern, and we need to understand the bigger picture in order to move forward.â⬠However, unfortunately, the present period is not one in which research mathematicians are breaking down doors to work on these problems.Mathematicians are without a doubt needed to generate mathematics. It is less clear that they are indispensable to its application. One panelist pointed out that there are many brilliant engineers and computer scientists who understand thoroughly not only the problems but also the mathematics and the mathematical analysis needed to solve them. ââ¬Å"It's up to the mathematics community,â⬠he continued, ââ¬Å"to choose whether it is going to try to play or whether it is going to exist on the scientific margins.The situation is similar to the boundary where physics and mathematics meet and mathematicians are scrambling to follow where Witten and Seiberg have led.â⬠Another panelist disagreed, believing it highly desirable, if not necessary, to interest research mathematicians in application problems. ââ¬Å"When we bring in (academic research) mathematicians as consultants to work on our problems, we don't expect them to have the same bottom-line impact as our permanent staff, because they will not have adequate knowledge of system issues.However, in their effort to understand our problems and apply to them the mathematics with which they are familiar, they often make some unusual attack on the problem or propose some use of a mathematical construct we had never considered. After several years and lots of honing of the mathematical construct by our ââ¬Ëapplied mathematicians,' we find ourselves in possession of a powerful and effective mathematical tool.â⬠During the late 1970s, a small group of bright educational cryptographers proposed a series of elegant schemes through which secret messages could be sent without relying on secret variables (key) shared by the encipherer and the decipherer, secrets the maintenance of which depended upon physical security, which in the past has been often compromised. Instead, in these ââ¬Å"public keyâ⬠schemes, the message recipient published for all to see a set of (public) variables to be used by the message sender in such a way that messages sent could be read only by the intended recipient. (At least, the public key cryptographers hoped that was the case!)It is no exaggeration to say that public key cryptography was a breakthrough ââ¬Å"of monumental proportions,â⬠as big a surprise to those who had relied on conventional cryptog raphy in the sixties as television was to the public in the fifties. Breaking these ââ¬Å"public keyâ⬠ciphers requires, or seems to require, solutions to well-formulated mathematical problems believed to be difficult to solve. One of the earliest popular schemes depended on the solution of a certain ââ¬Å"knapsackâ⬠problem (given a set of integers and a value, find a subset whose constituents sum to that value).This general problem was thought to be hard (known to be NP- complete), but a flurry of cryptanalytic activity discovered a way to bypass the NP-complete problem, take advantage of the special conditions of the cryptographic implementation and break the scheme, first by using H. Lenstra's integer programming algorithm, next using continued fractions, later and more effectively by utilizing a lattice basis reduction algorithm due to Lenstra, Lenstra and Lovasz.Although many instantiations of public key cryptographies have been proposed since their original discov ery, current cryptographic implementers seem to be placing many of their eggs in two baskets: one scheme (Rivest-Shamir-Adleman, RSA), whose solution is related to the conjectured difficulty of factoring integers, the second, (Diffie-Hellman, DH), which is related to the conjectured difficulty of solving the discrete logarithm problem (DLP) in a group. The discrete logarithm problem in a group G, analogous to the calculation of real logarithms, requires determination of n, given g and h in G , so that gn = h.Each of the past three decades has seen momentous improvements in attacking these schemes, although there has not yet been the massive breakthrough (as predicted in the movie ââ¬Å"Sneakersâ⬠) that would send cryptographers back to the drawing boards. The nature of these attacks leads some to suspect that we may have most of our eggs in one basket, as most improvements against RSA seems to correspond to an analogous idea that works against the most common instantiations of DH (when the group is the multiplicative group of a finite field or a large subgroup of prime order of the multiplicative group) and vice versa.Asymptotic costs to attack each scheme, although each has declined as a consequence of new algorithms, continue to be comparable. These innovative algorithms, along with improvements in computational power, have forced the use of larger and larger key sizes (with the credit for the increase split about equally linking mathematics and technology). As a result, the computations to implement RSA or DH securely have been steadily increasing.Recently, there has been interest in utilizing the elliptic curve group in schemes based on DLP, with the hope that the (index calculus) weaknesses that have been uncovered in the use of more traditional groups will not be found.It is believed, and widely marketed, that DLP in the group of points of non-super singular elliptic curves of genus one over finite fields does not allow a sub-exponential time solut ion. If this is true, DH in the elliptic curve group would provide security comparable to other schemes at a lower computational and communication overhead. It may be true, but it certainly has not yet been proven. There are connections between elliptic curve groups and class groups with consequences for the higher genus case and extension fields. In particular, Menezes, Okamoto and Vanstone showed how the Weil pairing gave a better method for solving DLP for a particular class of elliptic curves, the supersingular ones.These are curves of order p+1, and DLP is reduced to a similar problem in GF(p2), where it can be more effectively solved. Work continues in an effort to extend these results to the general curve group. A related problem in elliptic curve cryptography focuses attention on another possible exciting interplay between theoretical mathematics, computer science (algorithms) and practical implementation. Calculation of the order of the elliptic curve group is not straightf orward. Knowing the order of their group is very important to DH cryptographers, since short cut attacks exist if the order of the group factors into small primes.Current elliptic curve cryptosystem proposals often employ a small class of curves to circumvent the counting problem. Even less progress has been made on the more general problem of whether there exist any groups whose DLP is exponential and, if so, characterizing such groups. Another interesting problem is whether solving DLP is necessary as well as sufficient for breaking DH. There are some groups for which this is known to be true, but determining whether this is true for all groups, or characterizing those groups for which it is true, remains to be done. A third interesting general DH problem is ââ¬Å"diagnosisâ⬠of the DH group (when one has intercepted both ends of DH exchanges and does not know the group employed).For this reason, cryptology is a traditional subject that conventionally guaranteed (or sought t o undo the guarantee of) confidentiality and integrity of messages, but the information era has expanded the range of applications to consist of authentication, integrity and protocols for providing other information attributes, including timeliness, ease of use of service and protection of intellectual property. Cryptology has at all times been a charming and an exciting study, enjoyed by mathematicians and non-mathematicians the same.
Thursday, October 10, 2019
Psychology of law
Even though psychological region is the primary cause of police-induced false confessions, individuals differ In their ability to withstand interrogation pressure and thus in their susceptibility to making false confessions. All other things being equal, those who are highly suggestible or compliant are more likely to confess falsely. Interrogative suggestibility tends to be heightened by sleep deprivation, fatigue, and drug or alcohol withdrawal. Individuals who are highly compliant tend to be conflict avoidance, acquiescent, and eager to please others, especially authority figures.With these coercive tactics, the police play on these weaknesses and pray on the Individuals. This is a problem even if the individual is in fact guilty but is much more of a problem when the individual is innocent and gives a false confession. Authorities. Researchers and the media have focused a growing awareness of incidences of coerced false confessions, as well as the associated personal and legal im plications involved. The Innocence Project, a non-profit legal clinic that assists those wrongfully convicted of crimes, claims that 8% of wrongful convictions are due o forced confessions prompted by police.Consequently, measures have been taken to try and reduce their frequency. There are many aspects in which coercive tactics are problematic but for the sake of this essay I will focus solely on its leading to false confessions. In the past two decades, hundreds of convicted prisoners have been exonerated by DNA and non-DNA evidence, revealing that police-induced false confessions are a leading cause of wrongful conviction of the innocent. Although the prevalence rate is unknown, recent analyses reveal that 20 to 25% of prisoners exonerated by DNA had confessed to police.In the Central Park Jogger case, for example, all five Juveniles falsely confessed after lengthy unrecorded Interrogations In which they were yelled at, lied to, threatened, and promised Immunity In exchange for t heir admissions to participating in the assault and rape. In 15 to 20 percent of the DNA cases, police-induced false confessions were the primary cause of the wrongful conviction. Once detectives misclassifying an innocent person as a guilty suspect, they often subject him to an customarily interrogation. Getting a confession becomes particularlyI OFF profile cases in which there is great pressure on police detectives to solve the crime, there is no other source of potential evidence to be discovered, and typically there is no credible evidence against an innocent but misclassified suspect. It is perhaps not surprising that most documented false confessions occur in homicides and high- profile cases. In these cases the police have the capability of being very coercive, which in turn can cause false confessions. Once the interrogation commences, the primary cause of police-induced false confession is psychologically coercive police ethos.Psychological coercion can be defined in two w ays: police use of interrogation techniques that are regarded as inherently coercive in psychology and law, or police use of interrogation techniques that, cumulatively, cause a suspect to perceive that he has no choice but to comply with the interrogators' demands. Usually these amount to the same thing. Psychologically coercive interrogation techniques include some examples, such as deprivations (of food, sleep, water, or access to bathroom facilities), incommunicado interrogation, and induction of extreme exhaustion and fatigue.In the modern era, however, these techniques are rare in domestic police interrogations. Instead, when today's police interrogators employ psychologically coercive techniques, they usually consist of (implicit or express) promises of leniency and threats of harsher treatment. As Offset and Leo have written, ââ¬Å"the modern equivalent to the rubber hose is the indirect threat communicated through pragmatic implicationâ⬠. Threats and promises can take a variety of forms, and they are usually repeated, developed, and elaborated over the ours of the interrogation.Most documented false confessions in recent decades have been directly caused by or have involved promises or threats. Another form of psychological coercion, causing a suspect to perceive that he has no choice but to comply with the wishes of the interrogator, is not specific to any one technique but may be the cumulative result of the interrogation methods as a whole. If one understands the psychological structure and logic of contemporary interrogation, it is not difficult to see how it can produce this effect.The custodial environment and hysterical confinement are intended to isolate and disembowel the suspect. Interrogation is designed to be stressful and unpleasant, and it is more stressful and unpleasant the more intense it becomes and the longer it lasts. Interrogation techniques are meant to cause the suspect to perceive that his guilt has been established beyon d any conceivable doubt, that no one will believe his claims of innocence, and that by continuing to deny the detectives' accusations he will only make his situation (and the ultimate outcome of the case against him) much worse.The suspect may perceive that he has no choice but to comply with the detectives' wishes, because he is fatigued, worn down, or simply sees no other way to escape an intolerably stressful experience. Some suspects come to believe that the only way they will be able to leave is if they do what the detectives say. Others comply because they are led to believe that it is the only way to avoid a feared outcome (e. G. , homosexual rape in prison). When a suspect perceives that he has no choice but to comply, his resultant compliance and confession are, by definition, involuntary and the product of coercion.
Wednesday, October 9, 2019
How to Improve Physical Fitness Essay
The first step in getting fit is commitment. Itââ¬â¢s not only the hardest step; itââ¬â¢s also the most important. You have to be committed to everything you do if you donââ¬â¢t then you end up giving up. So you have to be committed to losing weight and if you are you will get results. People all the time have attempted to be more fit, but have lack of commitment so their result is nothing. I canââ¬â¢t stress this enough if you want to be fit the first step has to be commitment. Step two in becoming physically fit is finding a good workout plan that is best for you. Not everyone is the same, people are different, and so itââ¬â¢s only logical that they have different exercise plans too. Donââ¬â¢t start off doing weight that youââ¬â¢re not comfortable with, or even with running donââ¬â¢t start sprinting. Start slow and work your way up to what youââ¬â¢re capable of doing then keep doing it. Also knowing what youââ¬â¢re trying to accomplish in physical fitness has a factor in helping you come up with your work out plan. Step three in becoming physically fit is eating healthy. Eating healthier is a major when it comes to physical fitness because your body has to be able to keep up with you when you push yourself. Another issue in this world is people arenââ¬â¢t eating right, and theyââ¬â¢re eating habits are bad. Coming up with a diet is a great way to organize everything so you have no issues with your eating habits and knowing what you can and canââ¬â¢t eat. If you eat healthier it will improve your physical fitness, because youââ¬â¢ll have more energy to do activities. Being active every day is healthy and can change your life. If you want to be more fit it all starts with commitment, because you have to be committed to change for you to make that change happen. Not all people are the same, itââ¬â¢s the truth you arenââ¬â¢t capable of doing things others can but that doesnââ¬â¢t mean youââ¬â¢re lower than them. Start off slow and work up to be the best that you can be, and never give up. Come up with your own work out plan that best fits you. Having your own work out plan will help you with knowing what you have to do every day. Eat healthy, come up with a diet that you can work with, quit the junk food and bad habits so you feel like a better person and have more energy. All these steps will help you to be physically fit.
Professional Application Essay Example | Topics and Well Written Essays - 1500 words
Professional Application - Essay Example Nevertheless, Houston represents a booming market for Steve Madden with a high proportion of working population with higher incomes. The paper reviews the internal and external situational factors affecting Steve Madden. The insights offered by this research can provide a basis for further in-depth research regarding the competitive position of Steve Madden. Keywords: Steve Madden; positioning; target market; marketing efforts Introduction The small business chosen for the purpose of this essay is Steve Madden which has a strong retail presence in Houston, Texas. Steve Madden enjoys a strong foothold in the footwear industry and is primarily known for the novelty of its products at a reasonable price. This paper discusses the competitive and marketing landscape for Steve Madden along with the economic, social, technological and demographic factors affecting the business. Part 1: Situation Analysis Product/Service Overview ââ¬â strengths, weaknesses Steve Madden offers an assorted range of accessories and shoes for men, women and children. It enjoys high brand equity by virtue of its cutting edge styles and fashion statements (Zappos.com, 2013). Another strength is that the products are sold through the companyââ¬â¢s own stores, department stores as well as company website, thereby increasing availability of its products. Furthermore, the price matches quality thereby offering value for money for customers. However, the products remain beyond the reach for majority of the customers. Also, repetitive styles result in monotony. Current positioning in the market Steve Madden has positioned itself on the bridge between high-end and mid-range fashion. It currently enjoys a dominant market position with Steve Madden being ranked second to Nike as the customerââ¬â¢s preferred footwear brand (from 2002-2007) (Piper Jaffray Companies, 2013). Target Market Steve Madden targets a broad range of customers. Its core market for women ranges from 16-45 years whereas the sub brand ââ¬Å"Steviesâ⬠is focused on girls aged 6-12 years (T. Sloan, personal communication, September 02, 2013). The target market for men includes those aged 20-40 years (T. Sloan, personal communication, September 02, 2013). These individuals are primarily fashion conscious individuals with high annual incomes but do not want to splurge in expensive, high-end fashion. Less expensive knock-offs are offered for such customers. Current marketing efforts (traditional, interactive, etc.), messages and effectiveness The companyââ¬â¢s marketing efforts can best be described as both traditional and interactive. It has partnered with Katy Perry under ââ¬Å"Steve Madden Musicâ⬠campaign which also featured live performance by Shwayze, a rapper. The company is actively engaged in mobile marketing as well as digital marketing through Facebook where customer feedback is taken via comments on videos, pictures and other content posted by the company. Google ad words and T witter are also used to broaden sharing of Steve Maddenââ¬â¢s content and deepening relationships with customers. Part 2: Competition The three major competitors for Steve Madden are BCBG, Nike and Nine West. These shall now be analyzed one by one. BCBG- Product/Service Overview ââ¬â strengths, weaknesses Primarily known for its high quality, fashionable apparel, BCBG has increased its offerings to include handbags, shoes and accessories thereby offering high product variety. The mid-range price points appeal to a broad range of
Monday, October 7, 2019
Comparative analysis essay Example | Topics and Well Written Essays - 500 words
Comparative analysis - Essay Example It focuses on a discussion on the socio-economic opportunities that exist in the United States of America. The author of the article goes further and highlights challenges that are usually ascribed to the processes or efforts directed by different quarters towards accessing these opportunities. Both the article focus on the realities ascribed to the socio-economic opportunities that have been associated with the United States of America, which are compared to other socio-economic opportunities of other countries. The first article, by Tim Harford highlights specific challenges that poor people face in the United States as they strive to access socio-economic opportunities for development. This is compared by some countries like; Finland, Denmark and Canada. The second article by Elisabeth also focuses on the realities associated with accessing socio-economic opportunities in the United States; she compares this with other countries located in Europe and Asia. The two articles also exhibit similarity in owing to the fact that they point out the reasons why certain groups have not been able to access the socio-economic opportunities in the United States, for instance: In the article by Tim Harford, he posits that many young people have not been able to access socio-economic opportunities in the United States due to the fact that they do not commit their efforts and time towards accessing these opportunities. In the second article, Elisabeth indicates that many people in the United States fail to access the socio-economic activities available owing to the fact that they fear failure hence do not attempt to make any effort. However, the two articles also exhibited slight differences in relation to the information provided. The article published by Tim Harford focuses more on the comparison of the manner through, which poor people access socio-economic opportunities in
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