Saturday, September 7, 2019
University of California Irvine Essay Example for Free
University of California Irvine Essay I believe that the best aspects about the University of California Irvineââ¬â¢s business program are its competent and highly knowledgeable educators, its friendly environment, and its highly-competitive and extensive curriculum. For me, these three aspects not only place the school as one of the top universities, but it also moulds students to become adept and highly skilled professionals in their careers. Furthermore, I believe that UCIââ¬â¢s business program would more than provide me with the necessary skills and knowledge that would enable me to become a highly competent and very successful businessman. In addition, considering the UCIââ¬â¢s well-established reputation, the school would also teach me the right attitudes and inculcate in me the proper values that I need to achieve my goals. However, aside from the fundamentals in business, the program would also allow me specialize in other areas such marketing, finance, accountancy, and management, among others. In other words, if am accepted into the program, I would have the potential to become not only a top-caliber businessman, but also an adept professional in marketing analysis, business management, and corporate accountancy. Moreover, the UCIââ¬â¢s campus has a very rich environment, especially the Aldrich Park, which is highly suitable for learning. For me, its amazing architecture and beautiful surroundings effectively facilitates interaction among peers and contributes to its studentsââ¬â¢ enthusiasm to study, which I believe are two important things that would help me in my professional and personal growth. Over-all, I believe that if am blessed and fortunate enough to be accepted in the schoolââ¬â¢s business program, I would no doubt be learning from best and as a result, I would be able to excel in any endeavor or any field I would choose.
Friday, September 6, 2019
Freudian Reading on Othello Essay Example for Free
Freudian Reading on Othello Essay Freudian Reading on ââ¬Å"Othelloâ⬠Is it possible for other people to act as our superegos? What are the effects of never resolving your oedipal complex? And when a situation becomes to over whelming, do we project our thought and feelings on to our peers? I am using ââ¬Å"Through the Literary Looking Glass: Critical Theory in Practiceâ⬠by Sian Evans and ââ¬Å"Othelloâ⬠by William Shakespeare to analyse the characters Othello and Iago as well as the major theme jealousy through a Freudian lens. The aim of this psychoanalysis is to try and give a better understanding of the characterââ¬â¢s motivations and unconscious, narcissistic desires. The theme jealousy is revealed by both these characters throughout the play shows us how we need to be well rounded people, and the effects this has if we are not. The opening act of ââ¬Å"Othelloâ⬠begins with the marriage of Desdemona and Othello in Venice, Italy. Here we see a black, middle aged man, marry a fair, young, Venetian woman in front of an upper class white society. (This was highly frowned upon at that point in history). As the play proceeds Iago suggests to Othello that Desdemona is sleeping with Cassio, and tries to corrupt their marriage. This behaviour seems somewhat childish coming from a grown man and shows us how Iago doesnââ¬â¢t use his superego to control his id, as well as displaying his immense jealousy of Othello. However Othello believes what Iago is saying, as he has a reputation of being an ââ¬Å"honest manâ⬠. Iago continues to insinuate Desdemonaââ¬â¢s dishonesty to Othello and provides fake evidence. Othello gets increasingly ââ¬Å"green-eyedâ⬠by the ââ¬Å"poisonâ⬠that Iago is telling him and becomes so overwhelmed by this jealousy that he goes back to his natural instincts, resolving issues through murder. This is a result of him joining the army at 7 and since then all he has known is war. The play ends with Othello acting on impulse and under the influence of his violent superego, murdering Desdemona, and then Iago after he realises Desdemona was innocent. He then proceeds to commit suicide as he believed this act would be considered noble, restore his reputation, and relieve his conscious mind of his violent actions. Othello is a mentally and emotionally frail character in the play. He joined the army at a young age and gradually became recognised in society as something other than a then a ââ¬Å"middle agedâ⬠, ââ¬Å"black moorâ⬠, due to his high rank in the army and then marrying Desdemona. Howeverà when a supposedly ââ¬Å"honest Iagoâ⬠starts suggesting Othelloââ¬â¢s wife is unfaithful, he is easily able to mentally control Othello through him never having resolved his oedipal complex. Othello had never resolved his oedipal complex because we see him give his motherââ¬â¢s handkerchief to Desdemona. Freud describes this as a method of transference and Othello is transferring his repressed love for his mother on to Desdemona. Iago then acting as Othelloââ¬â¢s id then reveals Othelloââ¬â¢s murderous superego which was caused by decades of warfare. We visually see this in the play when he says ââ¬Å"How shall I murder him Iagoâ⬠when Iago implies Cassio is sleeping with Desdemona. Here, Othello is also showing that his oedipal complex is still not resolved by transferring his repressed emotions on to new objects through his desire to murder Cassio (being the father) in order to be closer to Desdemona (being the mother). Later in the play we see hi s superego again when Desdemona (the woman he loves) becomes his enemy and he kills her. This act of murder was purely out of jealousy and the fear of him losing his reputation he has worked so hard for. ââ¬Å"Yet she must die, else shell betray more men,â⬠Shows us how Othello is subconsciously protecting his soldiers. Though a Freudian perspective it appears that Shakespeare has used Othello as a character to show us that if you are brought up with murder or warfare when you are young, you might never be able to overcome your violent superego as you get older and the detrimental effects this has. Shakespeare has also shown us how sublimation is applied through Othello, as he is someone that has the urge to hurt and kill and thus joined the army, so that the act of killing is morally justified by protecting their country or soldiers. He may not kill the person he wants to kill necessarily, but they will release their feelings by killing the enemy, if unless these feelings are manipulated by an external factor (Iago). Although many years have passed since ââ¬Å"Othelloâ⬠was written, people can still relate to it because human nature does not change. We all question those who are close to us, and whether or not they are honest and loyal. Shakespeare is using Othello to warn us of disastrous co nsequences that may arise when you are manipulated by a person (Iago) that capitalises on the jealous nature of another human. Iago is an extremely jealous character in the play. He is envious of Othelloââ¬â¢s reputation, higher rank in the army, wife, and that he is more respected in a white society than him; even though he is middle aged andà black. This shown through the quote; ââ¬Å"But for my sport and profit. I hate the Moorâ⬠â⬠¦Ã¢â¬Å"He has done my officeâ⬠. Reputation means to a lot to Iago, and overall thatââ¬â¢s all he cares about most, which shows narcissism and racism in his character. He believed that Othello robbed him of his reputation. We see this through the quote; ââ¬Å"But he that filches from me my good name, Robs me of that which not enriches him, and makes me poor indeedâ⬠. Iago doesnââ¬â¢t use his superego to control his id so his urges and desires are unrestrained. This is shown throughout the play in his successful attempt to corrupt Othelloââ¬â¢s marriage. Nearly one hundred per cent of the time when Iago is with Othello he is using reverse psychology to act as Othelloââ¬â¢s superego and make him more jealous of Cassio; ââ¬Å"O beware, my lord, of Jealousy! It is the green-eyed monsterâ⬠. This is displaying two perspectives on Iagoââ¬â¢s physiological state. Either Iago has zero control over his id, and just lets his jealous mind run wild. Or, he chooses not to control his psychopathic mind with his superego. This results in him tricking Othello into consciously thinking heââ¬â¢s jealous when he unconsciously isnââ¬â¢t. For example, when Othello asks for living reason (proof) that Desdemonas been disloyal, Iago tells him about an erotic dream that Cassio supposedly had one night while he was lying in bed next to Iago. In slee p I heard him say ââ¬Å"Sweet Desdemona, let us be wary, let us hide our lovesâ⬠. After Iago tells these rumours he then covers his tracks by deceiving Othello. An example of this is when he says; ââ¬Å"Men should be what they seemâ⬠which is ironic coming from him, as he is not what he seems. He is deceptive and believable, and for Othello that is bad news for someone who is so easily jealous and mentally frail. ââ¬Å"He hath a person and a smooth dispose, to be suspected, framed to make women false. The Moor is of a free and open nature, that thinks men honest but that seem to be soâ⬠This quote is reinforcing how Iago believes Othello will be easy to manipulate and deceive. Through this psychoanalysis we have a greater understanding of Iagoââ¬â¢s motivations and unconscious desires. We see how he projected an overwhelming amount of jealousy he had for Othello on to him, and even though he thought he was in control of the situation and that he would come out on top, it led to both of their demise. For Iago jealousy played on the trust he developed in his relationship with Othello and whether Othello would believe him. However even though Othello did believe and trust Iago, Shakespeare still shows usà that jealousy destroys relationships and consumes the mind. My psychoanalysis of ââ¬Å"Othelloâ⬠has given me a new understanding of the play for a different perspective from what I would normally view it from. Iago and Othello both had major flaws in their characters which ultimately lead to their demise. Iago couldnââ¬â¢t control his id, which meant he was always acting on impulse without control of the superego and there was only a matter of time before he slipped up. Then Othello never resolving his oedipal complex meant someone like Iago could easily manipulate and mentally corrupt him. Both these characters have shown us as readers how we need to be well rounded people so we are not as easily susceptible to jealousy, and the effects this has if we are not.
Thursday, September 5, 2019
Analysis of Nietzsches Concept of Genealogy
Analysis of Nietzsches Concept of Genealogy Introduction: Michel Foucault (October 1926-June 1984) was a French philosopher, historian, social theorist, philologist and literary critic. In 1945, Foucault travelled to Paris, where he enrolled himself in a prestigious secondary school, Lyciee-Henry-IV. Foucault adopted conviction of philosopher, Jean Hyppolite, an existentialist and expert in uniting existentialist theories with the reasoning theories of Hegel and Karl Marx, that philosophy must be developed through a study of history. Foucault desired to be a fellow member in College de Paris, where he became one, taking up the chair in the History of Systems of Thought. Foucault, in his late interview, called himself a Nietzschean. Which is well elucidated by the fact, that Foucaults genealogy of knowledge is direct inkling of Nietzsches genealogy of morality. In 2007 Foucault was listed as the most cited scholar in the humanities by The Times Higher Education Guide. [text courtesy Wikipedia] In this essay (Nietzsche, Genealogy, History) Foucault explores genealogy through Nietzsche, and exposit on his own profound understanding of the genealogical method. Genealogy is precise conscientious attention to details, and a patiently documentation. Basically, Genealogy is boring. If the analysis is not just based on paperwork, observations and interview transcripts can be added, which mix a manifold of different context in a confusing order. These perplexed documents, observations and interview transcripts need to be ordered in time and space. That is, the pieces must be ordered in regard to almanac, context and actors. A major task, since genealogy also requires a major accretion of source material. Therefore, genealogy is boring unless one likes the vapid work of going through every single page to page, piece by piece in order to place them in the right almanac and context. It is also very time-consuming and a vex mental burden, tiresome since the genealogist from time to time feels that he is not getting anywhere. But genealogy is, at the same time, exciting. It gives a great overall overview and touch with the material and is thus an exc iting material and detailed different to the abstractions the unitary sciences have produced so many of. Often, it is experienced that the absolute ordering of pieces in time and space gives a totally different view of the process than expected. Much of the material does speak for itself, Really! Often, it is proclaimed how beautiful words turn out to be less beautiful in the true, real world. Thus, with its painstaking procedures, genealogy to some extent avoids chicanery. In itself, this is a z great reason for doing it. Further, Foucault argues about the monotonous finality this is really what it is all about. Events must be recorded individually of any unifying and thereby systematizing theory. Events are what they are, and nothing else. It can also have represented in a manner that the à ¢Ã¢â ¬Ã ¦monotonous finality is basically rewriting of what Nietzsche called monumental history. He theorizes that the monumental history as a construct that represents the great moments in the struggle of a human individual which constitute a chain which unites the mankind across the millennial like a range of human mountains pinnacle. Foucault writes that genealogy does not obstruct itself to history, but rather opposes itself to a search for origins, and rejects the metahistorical deployment of ideal significations and indefinite teleologys As a genealogist, Nietzsche opposed the pursuit of the genesis (Ursprung) because it relies on a metaphysical faith in purest plausibilitys () the existence of immobile forms that precede the external world of mishap and succession. () the image of a primordial truth fully adequate to its nature, and it necessitates the removal of every mask to ultimately disclose an original identity. We erroneously attribute the originwith a moment of greatest infallible, the first morning that precedes the Fall in our merely human hands; the search for origin plays out our own want for a divine birth. However, historical beginnings are lowly. Absconding metaphysics and turning to history, Foucault suggests that one discovers not a timeless and essential dern, but the secret that they have no essence or that their essence was fabricated in a piecemeal fashion from alien forms. Genealogy is anti-essentialist and disinterested in metaphysical origins: What is found at the historical commencement of t hings is not the inviolable identity of their genesis; it is the dissension of other things. It is disparity. Most problematic, the origin makes plausible a field of knowledge whose function is to recover it, but always in a spurious recognition due to the excesses of its own speech. The origin believes itself to be the site of inescapable loss, a moment when the truth of the object corresponded to the truth of its discourse. History, rather, constrain a reversal of this relationship and the oversight of adolescent quests: behind the always recent, avaricious, and measured fidelity, it posits the ancient escalation of errors. Truth, then, is an error. The genealogist needs history to dispel the chimeras of the genesis. Here Foucault suggests that the genealogist must be able to recognize the events of history (even the ones we wish to clandestine) as well as diagnose the illness of the body, its vincibility, fortitude, and breakdowns, since history is the body of a development. Herkunft- Descent Herkunft is translated as descent and it confine that phenomena like truth, group, and even individuals are not to be thought of as unified phenomena. Instead of that, it allows the sorting out of different attributes that contributed to the phenomena. An examination will focus on the profusion of events which made their contribution to descent. In this sense, genealogy is aimed at fragmenting what was thought unified and unmovable. It will unveil the heterogeneity behind Herkunft. This constitutes the very first task of the genealogist. The sorting out of the different attributes/traits which have had any significance. The criterion for determining what is significant is in principle straightforward. It is determined by the empirical phenomenon that is investigated and the material that is collected about it. What is said in the interviews or in other connections, what is recorded on paper or what can be observed. In short, the artifacts determine what is significant, not the researcher. This is a good principle, even if it cannot be carried out completely. Of course the researcher makes a difference but this does not mean that he cannot give the artifacts a big room to speak for themselves. Entstehung- Emergence Entstehung is translated into Emergence- the instant of arising, but we are not looking for a particular point in history where a given reasonability, which from then has controlled everything is established. It is more tactical. It designates the endeavor of particular forces in particular points in time. The analysis of the Entstehung must demarcate this interaction. Enstehung is the access of forces. Often, but not necessarily, only engraved in the peripheral areas of the material. In Foucaults word it is the leap from the wings to the center stage. The Entstehung denominate the place where different systems of power/knowledge meet face-to-face. Not necessarily with a big bang but yes. The confrontation can be much humbler and seem trivial at a first skim. Further, the power/knowledge systems are not necessarily equal. Often the places of the Entstehung are not manifested vividly in the material. This relates to the gnarled or tricky part of revealing marginalized knowledge. The Entstehung provides a seldom opportunity where some of the marginalized voices are not quiescent, which is one of the main reasons that the analysis of the Entstehung is highly important. Genealogy vs. Traditional History In the fifth section, Foucault abridged the methodological differences between a history based in geneaology (a Nietzschian history) and a traditional history, or the historians history. For Foucault, these differences remain in the sensibility the historian/genealogist takes toward the work. The historians history implicit a metaphysical continuity between past and present, a suprahistorical perspective that seeks to reconcile disparity through apocalyptic objectivity. The traditional historian keeps their body outside of history and relies on a myriad of distances and heights: the noblest periods, the highest forms [à ¢Ã¢â ¬Ã ¦] adopting the famous perspective of frogs. Genealogical history, however, is an effective history (a history of effects?), dispossess itself of the affirmation of progress and genesis, as genealogy is the examination of both Herkunft (Descent) and Entstehung(Emergence). It deprives the self of the bolstering or reassuring the stability of life and nature , and it will not permit itself to be transported by a voiceless intractability toward a millennial ending. This is because knowledge is not made for understanding; it is made for cutting. This manner of history studies those things nearest it-the body and all imminent-and demands consciousness of its own perspective: it has no dread of looking down, so as long as it understands that it looks from above. It doesnt seek to recount the birth of truth and values in the service of philosophy, but operates as a differential knowledge of energies and failings [à ¢Ã¢â ¬Ã ¦] a curative science. It concurs knowledge as perspective-and as with any case of perspective, where one stands are the most relevant and important point. Note on the Author Genealogy is shrewd and interpretive. It does not presume to be naive. Theà author must try to define his stand in regard to subject of analysis. Where is he, the author, talking from? Genealogy is a very much demanding approach. This augments the obligation of the author to describe as clearly as plausible his own stand/position in the game.
Wednesday, September 4, 2019
Walk A Mile With A Disability :: essays papers
Walk A Mile With A Disability Disability Experiment As of 5:00 p.m. on October 1 I became a hard-of-hearing (as opposed to deaf) mute. I achieved the hearing impairment simply by wearing earplugs and became mute simply by not saying a word for the rest of that day, as well as the following morning. The first discovery that I made was that my family (and probably everyone else) listens to the television at a ridiculously loud volume. Even though both of my ear canals were blocked, I had no problems understanding what was taking place on the programs that we watched. However I did run into some trouble around dinner. We (my future in-laws) were saying the blessing, but I had to keep one eye open so I would know when the prayer was over. Another interesting thing was that while driving with the ear plugs in, I became more aware of the vibrations of my truck, the tires, and the bumps in the road. My tires are not the ââ¬Å"normalâ⬠highway tire-even though they are perfectly legal-and they generate quite a bit shaking. This shaking is odd to me though because it isnââ¬â¢t so obvious that I notice it any other day, but only when my hearing is impaired. The music in my truck also took on a new role. Usually I use my speakers to drowned out the moaning of the tires, but now I have discovered that they can be used as a massage. I have felt them thump against my back before, but that thump absent from sound became an aggressive back pounding. As for my driving experiences as a mute, everyone should try it as a way to defeat their road rage. It certainly stopped my meaningless comments, not to mention I felt better about myself when I got home. My biggest, yet far from profound, discovery in this experiment is related to speaking. Since speech was no option for communication, I opted for the dry erase board as a form of communication. When writing is the only available form of communication ( I am ignorant of sign language) I tend to pick and choose carefully what is important enough to write down, as well as what is not. This procedure eliminates useless conversation such as sarcasm, small talk, and meaningless comments, which I have always wanted (I thought) to get rid of anyway.
Tuesday, September 3, 2019
living in basement :: essays research papers
Living in a basement is definitively associated with numerous inconveniences. Yet, after having spent almost two years in such location, I managed to find one feature distinguishing basement from other apartments in a way that recompenses all of its nuisances - the window. A view from the narrow gap which is positioned merely few inches above the pavement provides remarkable experience of learning the city’s life. The view my window offers may not appear intensively interesting at first, as, for the most part, it consists of wayfarers’ legs moving in opposite directions. However, after several hours of observation, it is possible to notice that the pace of people is at variance not only according to hour of the day, but also shifts throughout the week and year. And the pattern in the manner of how the passer-by’s gait changes embodies the city life’s rhythm. As the day commences, footpath is congested with citizens hastening to their workplaces. From their tread one can scent somnolence, and lassitude. There are however individuals bursting with the energy and sense of fulfilling their ambitions. As time passes many of the pedestrians become children and students. They toddle without hustle, still with a dose of excitement. Later on, in the midday hours the crowd dilutes, as if preparing for the rush of the afternoon. The pace of people returning homes indicates their fatigue and hope for finding time to calm at homes. Evening is definitively the time of the young people. Roaming teenagers and students are filled with jaunty and light thoughts, and the positive energy surrounding them spreads among all the surrounding. The later it becomes the more chaotic and disordered the moves of the striders become. Finally, as the dawn draws closer streets become deserted, save for the communal service workers, and whole cycle is ready to restart. Another dissimilarities in people’s way of walking can be observed with the shift of the seasons. Wayfarers tend to saunter much slower in summer, due to the high temperature’s influence on our mood and energy supplies. A perceptible amount of caution characterises feelings of pedestrians in winter, since the pavements become treacherous and dangerous places when covered with even the thinnest layer of ice.
Monday, September 2, 2019
Conflict Management Styles Essay -- Business, Handling Conflicts
Conflict is known to be inseparable in all human interactions. In any organization, role differentiation acquires the different uses of conflict handling styles. Work direction, reward, supervision, discipline and performance review also involve the use of conflict handling styles. Organizational change and control is also viewed from a conflict perspective. In attempts to explain the nature or dynamics of a particular organizational phenomenon, conflict may be incorporated as a causal factor (Brown and Peterson, 1993). Our society is concerned with the issue on how the skills of leaders can be enriched so as to enable them to act with greater proficiency when their contributions are from dealing with and through people especially their subordinates. One way of looking into this issue is from the conflict perspectives. The attention to interpersonal relationships is due to our belief that sound leader-subordinate relationships are important and consistent with humanistic and cooperative work environment sought by contemporary leaders. It is also believed that positive interpersonal relationship at workplace is able to increase subordinatesââ¬â¢ satisfaction with leader and subordinates with high levels of satisfaction are more likely to be committed to the organization (Brown and Peterson, 1993). Differences in the perception of conflict possess implication in its own right. This is due to leaders uses of conflict styles may be reinforced by subordinatesââ¬â¢ responses or the leader may anticipate subordinatesââ¬â¢ reaction to the use of conflict styles. It is worthwhile for the leader to be aware of the existence of multiple sources of conflict in work situations and how it promote subordinatesââ¬â¢ job satisfaction sin... ...nd Kabanoff (1990) support these dimensions. Applying good management principles in building quality relationships with people will help to prevent or at least lessen conflict. In spite of the best efforts at prevention, conflict does arise. The secret is to learn to cope positively with conflict, and not to see it as an enemy to peace, but an opportunity for growth in relationships (Laue, 1981, and Blome, 1983). In the past, management theorist used the term conflict avoidance, but today this phrase is increasingly replaced with the phrase of conflict management. Conflict management recognizes that while conflict does have associated costs, it can also bring with it great benefits. It is for this reasons that todayââ¬â¢s managers seek not to avoid, but to manage conflict within the organization (Nurmi and Darling, 1997; Su-Mei Lin, 2003).
Sunday, September 1, 2019
Thomas Cook Analysis Swot
The company was founded by Thomas Cook, a cabinet-maker, in 1841 to carry temperance supporters by railway between the cities of Leicester, Nottingham, Derby and Birmingham. [6] In 1851, the founder arranged transport to the Great Exhibition of 1851. [6] He organised his first tours to Europe in 1855 and to the United States in 1865. [6] In 1865, the founder's son John Mason Cook began working for the company full time. In 1871, he became a partner, and the name of the company was changed to Thomas Cook and Son. [7] In 1884, John Mason Cook attempted to relieve General Gordon from Khartoum. 6] In 1924, the company was renamed to Thomas Cook & Son Ltd. , after acquiring a limited liability status. [7] In 1928, the business was sold to the Compagnie Internationale des Wagons-Lits et des Grandes Express Europeens, operator of the Orient Express. In 1948, it was acquired by Britain's mainline railway companies. [6] It was then bought by a consortium of Midland Bank, Trusthouse Forte and the Automobile Association in 1972 and by WestLB in 1995. [6] In 1999, it merged with Carlson Leisure. [6] In 2000, the company sold off its worldwide foreign exchange business to Travelex to concentrate on tours and holidays. 8] After the market depression, particularly following the 2001 September 11 attacks, the company started a disinvestment programme, disposing of subsidiaries and business ventures. In 2002, the company was acquired by C&N Touristic AG, a German group, who in turn changed its own name to Thomas Cook AG. [9] On 21 December 2005, Thomas Cook AG sold off Thomas Cook International Markets, a venture which includes 60% of the stake in Thomas Cook India Ltd to Dubai Financial LLC, a part of the Dubai Investment Group (DIG) which manages the financial and real estate interests of HH Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai. 10] Then in 2006 Dubai Financial LLC acquired a license to use the Thomas Cook name in the Middle East. [11] Thomas Cook Middle East consists of the Middle East region, which has experienced a boom in travel and tourism, especially in places like Dubai, Qatar, Oman and so on. Also in 2006 Thomas Cook Canada was sold to Transat A. T. marking Thomas Cook's exit from the North American market. [12] In 2006, Thomas Cook AG became wholly owned by KarstadtQuelle. [13] In July 2010, Thomas Cook Group buys German tourism company Oger Tours, which was owned by Vural Oger. edit] MyTravel Group PLC Further information: MyTravel Group The company was founded by David Crossland in 1972 when he purchased a series of small travel agencies in Lancashire, United Kingdom. [14] The company began operating package holidays and launched its own in-house charter airline operating under the Airtours brand in the early 1980s. In 1996, Airtours purchased Scandinavian Leisure Group (SLG) including award winning tour operators such as Ving and airline Premiair. In the late 1990s, Airtours formed the North American Leisure Group, which operated several airlines and cruise lines from its offices in Canada and California, including Sunquest Air, Sunquest West and several others. [16] Thomas Cook Airlines Airbus A320-200 In 2002, Airtours Group PLC rebranded under the new company-wide banner of MyTravel Group PLC. [17] This included a name change for Airtours International and Premiair to MyTravel Airways. Shops throughout Northern Europe were rebranded to MyTravel however UK retail outlets remained under the banner of Going Places. The company ran into financial difficulties in 2004 and needed to implement a debt-for-equity swap in order to restore its profitability. [18] [edit] Post-merger The merger between Thomas Cook and MyTravel was completed in June 2007. [4] On March 6, 2008, the company bought back its licence to operate the Thomas Cook Brand in the Middle East and Asia from The Dubai Investment Group for an amount estimated to be around 249 million euros. [19] The company took over Preston-based Gold Medal International, owner of NetFlights, in a deal worth ? 87 million in December 2008.
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